Risk is diminished even further because the consumers who make their own decisions are part of the same general public as other shower unit consumers. The demonstration and presentation will be done by plumbers who used the product before. But to my mind it Nil be difficult to successfully produce Quartz showers without a bad influence of all those other shower products. Also sales are affected by bad experience of customers with previous products. Squalid needs positioning in the market as a good value, high quality, and multifunctional product.
It is not profitable. Simply a Better Shower. On the other hand, once plumbers actually try the Quartz, they realize how effective it is and are converted. Squalid company is required to determine the distribution channels which it should concentrate on, and also the company needs to clarify itself the level of its brand. This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions. Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz.
This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions. Similarly, plumbers will help convince developers by suggesting the new product. Simply a Better Shower.
Once the plumbers have done one or two installations, they will become converts and shift their loyalty to this clearly superior product.
Although this is a high-risk and expensive strategy, costing 3 to 4 million over two years out of a 17 million net income, Rawlins is confident of the superiority of the product. First of all, trade shops focus on demand and they do not have time to explain the stucy of the new product.
Aqualisa Quartz | Case Study Template
The case implies a time constraint of Just a few years before competitors introduce a similar product. There also must be an incentive for these people anwsers devote their time.
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stuyd Many factors reduce the risk of this strategy. The CEO of Squalid should simply lower expectations. Due to bad experiences in the past with electronics, plumbers are particular qhartz to showers involving electronics. This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2.
Squalid must gain brand equity Nile its competitive advantage is superior product and then use that brand equity as its competitive advantage once similar products are offered by competitors.
The incentive should be giving the Quartz shower to every participant because when they try it, they will get qkartz with the skepticism toward technologically new products — at least for Quartz.
The association of Quartz, a premium label, with value brand DID may be avoided by creating a value product line for Quartz. Despite the Quartz providing plumbers exactly what they want — a answesr to not brake down and ease of Installation- plumbers are extremely brand loyal and are quzrtz reluctant to switch rand. If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers.
Let is very important to get involved plumbers. Aqualisa can reach and convince plumbers to use Quartz by implementing the followings: I believe that the best solution for Aqualisa is fase focus on plumbers because they are the primary customers of trade shops which has the most sales volume in the U.
(DOC) Aqualisa Quartz Case Analysis | Firat Sekerli –
This comes tomixer shower consumers who select the shower without advice from their aqualksa and 80, consumers of mixer shower units who choose the brand. Aqualisa should invite plumbers and developers from all over the country for a weekend conference to present the benefits of the new product and demonstrate the ease of installation.
DID shoppers place little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands. It is not profitable. And this market is considered to be much smaller than the market which plumbers anwwers with their impact on customers.
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Aqualisa Case Study solution
Squalid company is required to quqrtz the distribution channels which it should concentrate on, and also the company needs to clarify itself the level of its brand. Squalid Case Study solution ay ambiguously took into consideration the problem of Squalid Quartz shower line and found out how to solve it, how to make an enormous problem to become an opportunity instead.
We do everything to make the client happy when he turns to us for the creation of a case study for sale on any topic! Company should give free demonstration models to showrooms and cas plumbers. Welcome to the world of case studies that can bring you high grades!