WUMART CASE STUDY

The area of processing and seats has been increased by square meters. It will examine good-sale and bad-sale products after the product-selection. The case traces the history of the retail trade in China and the developments over the last decade. I Growth Strategies – Vol. The number of staff has been reduced from to 98 now, achieving higher productivity with lower cost.

It talks about the increasing buying power of the emerging and expanding Chinese middle-class in both the urban and rural sectors. Boosting the optimization of categories: The Silver Line Revolution: By , WuMart had become Beijing”s biggest retailer with over a dozen hypermarkets, nearly 50 supermarkets, convenience stores, and 8 chain drug stores. Related Links Useful links How to buy a case study online?

Please find below the full details of the product you clicked a link to view. The case further looks at the challenges ahead for WuMart.

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The Lianxiang Bridge branch was a two-layer building before its upgrading. Wumarrt this item You must be logged in to access preview copies. Additionally, it had over stores in Beijing and other surrounding areas, which Zhang planned to double by the end of the decade.

wumart case study

Within 10 years, the company had become one studu the top ten leading retail chains in China, with rapid expansion in scale and steady growth in both revenue and profits. The advantages of upgrading can be found easily. There are many changes in its operations: You can change your cookie settings at any time but parts of our site will not function correctly without them. Distributing 25 provinces and cities, these retailers have brought benefits to the total population of million, achieving an annual transaction of The Dmall plus Wumart: As another new cutting edge tool of Wumart, the LSH works on online wholesaling.

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In April ,Wumart has started its cooperation with Dmalll, and upgraded Cass Bridge branch of Wumart to serve as a pilot. Now nearly half of the total area of the store has been reduced with only one-layer structure; The storage shelves have been lowered, allowing the store to become more spacious; The situational layout and the interactivity electronic screen have been implemented, enhancing the visual richness and improving interactions with customers; The electronic price labels are fully adopted in the store; The Wi-Fi without password is available for customers free of charge; The customer traffic route has no longer restricted the customers.

II Retailing Industry – Vol.

Go to advanced search. Major retail chains had only 0. This way, it can avoid selling leftover leaf vegetables. ByWuMart had become Beijing”s biggest stuy with over a dozen hypermarkets, nearly 50 supermarkets, convenience stores, and 8 chain drug stores.

Major retail chains had only 0. Growth Strategies of WuMart: The noticeable changes for the customers: It will examine good-sale and bad-sale products after the product-selection.

The case is wumat to help casd understand and analyse the following points The development of the retail trade in China and the rise of local business houses like WuMart The leading presence of WuMart in the Beijing area and the need to expand markets in the least developed regions of China so as to become a national brand The threat from competitors, both local business houses and foreign retail groups Mergers and Acquisitions by WuMart, especially into consolidate its top-ten ranking The use of SAP and other software by WuMart to enhance its position in the Chinese retail business.

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It has solved the stockout problem, achieving no-stockout all day long. Relying on the investment of relevant equipment and technologies, the survival condition of the fresh and live goods has been improved, bringing good effects. The Case Centre is a not-for-profit company limited by guarantee, registered in England No and entered in the Register of Charities No Competition from local business houses and foreign retail groups is also analysed.

wumart case study

Register Product search Getting started Search for teaching materials Try something new. Liu, store manager, joined this branch in Januaryhe knows the store like a book.

Wumart Case Analysis by Yu Chen on Prezi

The case analyses WuMart”s strategies and discusses the three major acquisitions made by the company in He is quite proud when it comes to the performance of this branch.

Promoting the overall online performance: During the period of the Spring Cqse, the store can achieve its daily sales of 1. The number of staff has been reduced from to 98 now, achieving higher productivity with lower cost.

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