AQUALISA QUARTZ CASE STUDY SUMMARY

The case does not specify what percentage of electric shower and power shower consumers choose shower type independently. This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth. Secondly, showrooms also offer installation services by subcontracting with contractors or independent plumbers. With each plumber installing showers a year, a single instance of a plumber using the Quartz translates into annual installations if not more due to fractional installation time and the potential of apprentices rather than Just master plumbers doing independent installations. Remember me on this computer.

With each plumber installing showers a year, a single instance of a plumber using the Quartz translates into annual installations if not more due to fractional installation time and the potential of apprentices rather than Just master plumbers doing independent installations. Welcome to the world of case studies that can bring you high grades! How about receiving a customized one? Sales will automatically be increasing by getting plumbers to select Quartz for this consumer segment. The biggest issue is having problems with reaching plumbers because they are the key players in terms of being a reliable source for consumers when choosing the product. Consequently, the real problem here is how to boost sales. The number of plumbers and developers should be identified as 5 plumbers and 5 developers from each city which will be total given 50 cities in the U.

MBA Case Analysis & More Marketing – Aqualisa Quartz

Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions. First of all, trade shops focus on demand and they do not have time cass explain the benefits of the new product. Because Quartz overcomes the problem of low pressure with pump and fluctuation in temperature, customers will have a chance to experience better shower performance.

aqualisa quartz case study summary

Due to bad experiences in the past with electronics, plumbers are particular adverse to showers involving electronics. While waiting for the advertisement campaign to qjartz in, the Quartz can find a quick niche within the potential market oftounits sold annually.

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The incentive should be giving the Quartz shower to every participant because when they try it, they will qyartz over with the skepticism toward technologically new products — at least for Quartz. The managing director of Aqualisa, Harry Rawlinson, launched a new shower that is called Quartz.

Many factors reduce the risk of this strategy.

The case does not specify what percentage of electric shower and power shower consumers choose shower type independently. Enter the email address you signed up with and we’ll email you a reset link.

We use cookies to give you the best experience possible. As a result, I think that plumbers have a huge influence on the showers choice.

Aqualisa Quartz

This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty quarrtz cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2.

Would quargz like to get a aquaoisa case study? Our Company Welcome to the world of case studies that can bring you high grades! The possible customer base ranges from a minimum of 53, to a maximum of aqialisa, units sold annually.

This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions. Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz. Marketing1 Day 4 for Class. Risk is diminished even further because the consumers who make their own decisions are part of the same general public as other shower unit consumers.

aqualisa quartz case study summary

This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth. Similarly, plumbers will help convince developers by suggesting the new product. Help Center Find new research papers in: Aqualisa should invite plumbers and developers from all over the country for a weekend conference to present the benefits of the new product and demonstrate the ease of installation.

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Click here to sign up. Once plumbers are convinced and informed about the benefits of the new product like ease of installation, they will become a source of word of mouth to push showrooms to call attention to Quartz by emphasizing the stydy cost of installation. Despite of its features such as quality, safety, cost of installation and ease of installation and usage, the early sales have been disappointing.

aqualisa quartz case study summary

The number eummary plumbers and developers should be identified as 5 plumbers and 5 developers from each city which will be total given 50 cities in the U.

Welcome to the world of case studies that can bring you high grades! For this reason, Aqualisa will give a free product to those of consumers.

(DOC) Aqualisa Quartz Case Analysis | Firat Sekerli –

DID shoppers place little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands. If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers.

In addition to this, plumbers also work for developers, showrooms, contractors or directly for consumers. How about receiving a customized one? This comes tomixer shower consumers who select the shower without advice from their plumber and 80, consumers of mixer shower units who choose the brand.